AI, Bots, and Ghost Jobs: How to Build Trust in Your Recruiting Process

an ai bot looks at a computer

The rise of AI, bots, and online scams is changing the job search. Job seekers are losing trust as they encounter “ghost jobs” (listings for positions that don’t really exist) and sophisticated phishing scams. On the flip side, employers are increasingly burdened by fake candidates and bot-generated applications, making it harder than ever to find real, qualified talent.

This erosion of trust is a significant issue for both sides. For job seekers, more diligence is needed for each application, and the hiring process can seem robotic or detached. For employers, filtering through fake applications wastes time and resources. To attract top talent, companies need to focus on rebuilding trust in their employer brand and cut through the noise of AI and automation.

Why Trust in Recruiting Is Declining
There are several factors contributing to the breakdown of trust between employers and candidates:

AI and Bots: Automation has transformed resume screening and communication with applicants. While efficient, it can feel impersonal, leaving candidates questioning whether a real person is involved in the process.

Ghost Job Postings: Some companies post job listings when there is not actually an intent to fill them. Reasons include keeping a pipeline of candidates, having an overloaded team believe that help is on the way, or creating the illusion of rapid growth. These “ghost jobs” hurt credibility and frustrate candidates who apply for non-existent roles.

Phishing Scams: Scammers increasingly pose as legitimate companies to trick job seekers into giving up personal information. These scams further erode trust, making candidates skeptical of real opportunities.

Fake Candidates: Employers are battling an influx of fake resumes and bot-generated applications, which takes up valuable time for the company and makes breaking through the noise more difficult for legitimate applicants.
Given these challenges, how can companies set themselves apart and build genuine connections with candidates?

5 Ways to Build Trust and Attract Top Talent
Here are steps employers can take to restore trust and enhance the candidate experience:

1. Ensure Job Listings Are on Your Website
One of the simplest ways to add legitimacy to your job postings is to make sure they are listed on your company’s official website. Many candidates will cross-check third-party job boards with your website to confirm the position is real. A missing or outdated job listing can raise red flags, leading candidates to doubt the authenticity of your opening.

2. Only Post Legitimate Positions
Posting “ghost jobs” may keep your pipeline full, but it damages your credibility in the long run. Candidates who apply to positions that don’t exist feel deceived and are unlikely to engage with your brand in the future. Only post jobs that you genuinely intend to fill and be transparent about the status of each role.

3. Add Transparency to Job Postings
Providing clear, honest information in your job descriptions can make a huge difference. Consider adding a line that gives candidates context about the role. For example, stating “This is a replacement position for someone who was promoted” adds transparency and reassurance. It signals to candidates that your company values internal growth, which can make the position more appealing.

4. Limit Job Posting Duration to 30 Days
Leaving job listings open indefinitely not only clutters job boards but also sends the message that the company is disorganized or isn’t serious about hiring. Closing job listings after 30 days creates a sense of urgency and shows that your company is actively engaging with the hiring process, giving candidates more confidence in applying.

5. Emphasize Personal, Authentic Human Interaction
To counter the impersonal nature of AI-driven recruiting, companies should bring more human interaction back into the process. Whether it’s through personalized email communications, quick follow-up phone calls, or offering a point of contact for questions, candidates appreciate knowing that there are real people behind the scenes. This personal touch can make a huge difference in building rapport and trust.

Rebuilding Trust in a Digital World
While AI and automation play important roles in streamlining recruitment, companies that prioritize transparency and human connection will stand out. By eliminating ghost jobs, focusing on clear communication, and emphasizing genuine human interaction, you can build trust in your employer brand and attract the top talent you need.

In a recruiting world increasingly dominated by technology, it’s the human element that ultimately makes the difference. If you need support for your hiring process, contact us.